From 100 Series to M37,
more than just a change of name
If you’re looking for some of our archive watch series such as the 100 Series or 150 Series, you’ll notice that we’ve changed a few things, and new names for each watch are just one of many improvements we’ve made.
Now Swiss made, but so much more than that
Our new Swiss made watches are the result of two years of rigorous scrutiny and development with one goal: improvement. Our new Swiss assembly has been chosen not because they’re Swiss, but because they understand the level of care and detail required to make exceptional watches.
Familiar, yet better
Our new case designs are familiar, but their construction is more robust, the machining sharper, more precise and their forms have been improved for a more comfortable fit.
Our new product names are deliberately straightforward. An M37 is a watch in our M-Line collection, sized at 37mm diameter. It’s as simple as that.
Better parts, built to last.
We still use the highest quality, Swiss made quartz movements, but now every part of a Uniform Wares watch matches this premium specification, with details such as sapphire lenses, anti-reflective coatings and diamond-cut hands.
We’re all different
We’ve always understood just how personal a watch purchase is and we believe that every timepiece is defined by its strap. This is why we’ve introduced a range of strap and bracelet options to complement each watch in our new Swiss made collection; this curated selection is available exclusively at Uniform Wares.