• The Company - Uniform Wares

    Uniform Wares creates watches that embody character and distinction through intelligent design, not branding. Established in 2009, founders Patrick Bek and Oliver Fowles set out with an objective to create a progressive, clean wristwatch collection for the modern man and woman of substance and style. The result was a highly considered, new breed of premium contemporary timepieces that have made their indelible mark on the watch industry. Every Uniform Wares watch is designed and developed in its London studio, manufactured by select international partners who share the company’s devotion to detail, and finally, assembled with care in Switzerland.

  • The Company - Uniform Wares
    The Company - Uniform Wares
  • The Company - Uniform Wares

    London designed

    Every watch in our collection is developed entirely in our London studio and workshop, from initial sketch, to prototype and final design. Our design process is guided by 3 fundamental principles; understand and recognise established archetypes, reject the unnecessary, and be careful to create distinction and character.

  • The Company - Uniform Wares

    Swiss made

    We play to strengths and recognise the importance of collaborating with those who have the experience and expertise to create something exceptional. Our Swiss manufacture was chosen for their experience and expertise but also because of their high quality, detailed approach. Every millimetre of a Uniform Wares watch is a result of our close collaboration with each of our manufacturing partners who share our devotion to detail.

  • The Company - Uniform Wares
    The Company - Uniform Wares
  • The Company - Uniform Wares

    An alternative luxury

    We believe in a new type of luxury – a quiet luxury that eschews status symbols. Our primary concern is to create high-quality products that are a result of our passion, consideration and care. This is one reason why you will never find a logo on the dial of a Uniform Wares watch; after all, any branding would interrupt the design.

  • The Company - Uniform Wares
    The Company - Uniform Wares
  • The Company - Uniform Wares

    A watch is a deeply personal item and every piece in the Uniform Wares collection will continue to be created by people who respect and understand the importance of such a considered purchase.


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