We are pleased to introduce you to MINUTES,  our first biannual edition of new collections and collaborations, setting the tone for the season. We hope they will keep you informed, as well as give you some insight into the creative nature of what inspires us in all facets of the Uniform Wares brand.  

In this online edition, we are proud to introduce you to our latest M-Line collection. An evolution of our signature watch architecture, now powered by ETA’s new Swiss PreciDrive movements. We’re proud to be one of the first independent watch companies to have access to these super-accurate movements. This collection also meets the new, strict regulations required by the Federation of the Swiss Watch Industry in order to use the Swiss Made label.  

Our new women’s capsule collection celebrates Milanese suede. Inspired by our longstanding work with the craftsmen at Atelier du Bracelet Parisian, we have taken cues from our London atelier’s made to measure service and produced a collection of twelve references in seasonal tones. We’ve also worked on some innovative collaborations which we are launching under a new Uniform Wares + category this season. The first is a sleek, contemporary interpretation of a strap changing tool developed with Swiss instrument manufacturer Smile Line. The second is a unique T5 titanium mesh strap, designed and developed with London-based design and engineering firm Beta type, that has taken two years to perfect, using an innovative production process. We hope you enjoy!


From our beginnings nearly ten years ago, we have continuously strived to create watches that are innovative and meticulous in their design. We’re incredibly pleased to present our latest M-Line collection featuring ETA PreciDrive movements; the most accurate quartz movements available.  

We are one of only a few select watch companies using this technology, which gives our Swiss Made M-Line watches a precision of +/- 10 seconds per year – 10 times that of standard quartz movements. 

PreciDrive utilises innovative thermo-compensating technology, which regulates the motor pulses according to changes in ambient temperature and allows the watch to achieve a precision which can qualify for COSC (Contrôle Officiel Suisse des Chronomètres) Chronometer Certification. This certification is a label given to a  precision timekeeping instrument set for various conditions of use and complies with the International Organization for Standardization (ISO) regulations. 

We’ve also added a few other small updates to the collection including a three-hand M37 with a chamfer on the bezel to increase wearability and bring it in line with the other references in our M-Line collection. Subtle refreshes have also been made to the M40 dials to improve visual balance and the M42 chronograph range has a new reference with engineered finishes including a bead-blasted case, bezel chamfer and dial with brushed accent details. Its tonal grey, black and white dial has been designed to maximise legibility and versatility, making it ideal for everyday wear. 

Alongside our technological developments, we have worked on a very special collaboration with London-based design and engineering firm Betatype to design and produce a completely unique mesh watch strap made using T5 titanium alloy.


The M-Line titanium bracelet is made from a continuous piece of mesh material made from two layers of woven T5 titanium created from over 4000 links that interlock with each other. The bracelet is a tenth of the weight of a traditionally made Milanese mesh bracelet, weighing in at only 10.5 grams (0.37 ounces), and is designed specifically to fit our lugless M-Line collection. 

Our second women’s collection places an emphasis on tailoring and precise fits, reflecting the pared back, confident style of the Uniform Wares woman.  


This season we take inspiration from the sumptuous suede skins we offer through the made to measure service in our London atelier. Focusing on the chic simplicity of our customers, we’ve chosen a rich colour palette of navy, tan and black suede skins to complement the classic, everyday wardrobe. 

Each colour is paired with styles  across our C-Line and M Lines ranges  to comprise a collection of 12 different watches. 

The women’s M-Line is an exercise in modernism – a slim, discreet profile that is both utilitarian and artful in its perfect proportions and precision detailing. The line comprises three case designs – the two-hand dress M35,  three-hand date M38 and M40 flyback chronograph, measuring 35–40mm in diameter. As the signature Uniform Wares case architecture, the lunette cases are made from 316L stainless steel and feature scratch-resistant sapphire glass. Soft curves and slender shapes give way to sharp, low-profile geometry in this contemporary interpretation of a classic lugged dress watch. The line comprises three case designs – the two-hand dress C33, three-hand date C36 and C39 chronograph measuring 33–39mm in diameter. Each has a 316L stainless-steel case, scratch-resistant sapphire glass and a domed lens which highlights the graphic clarity of the dials. 

The women’s collection showcases  Uniform Wares’ design signatures, including elegant diamond-cut hands, hand pad-printed dials and attentive case machining and surface finishing. All C-Line and M-Line watches have high-end specifications including high caliber, Swiss Made Ronda or ETA  premium quartz movements, scratch-resistant sapphire glass lenses and full  Swiss assembly ensuring reliability,  longevity and accuracy


We are committed to collaborating with people who have the same devotion to detail and through the years have worked on a series of Uniform Wares +  collaborations with like-minded brands and individuals who are the best in their fields.  

Originally these projects tended towards the bespoke. Our first collaboration was with architectural practice Feilden Fowles,  to design and build our London studio, prototyping laboratory and atelier. The next projects were more couture focused, working with fashion designer A. Sauvage on a tailored lab coat for our in-house laboratory and designing a bespoke strap with industrial designer, Carl Magnusson to complement his Fiat-Abarth ‘Double Bubble’ Coupé.

More recently, we have worked on a larger scale, collaborative projects including the two, limited edition Uniform Wares + MoMA M40 watch designs. We have also developed a signature strap changing tool with Smile Line and a unique mesh T5 titanium alloy watch strap with London-based design and engineering firm Betatype.


Changing a watch strap can be a simple process, if you have the right tool. This season, we worked in collaboration with Swiss manufacturer, Smile Line to produce our version of the perfect strap changing tool – a design with the same look, feel and precision of high-quality writing or drawing instrument. 

Intricate and incredibly innovative, our T5 titanium alloy watch strap is made using a customised laser powder fusion process to create a continuous piece of mesh material made from two layers of woven T5 titanium created from over 4000 links that interlock with each other and form an extremely light, but strong structure. Each individual link has been refined in gauge so that the minimum amount of material is used. The finishing touches are done by hand and the end result is a strap that is extremely strong and light. 


Uniform Wares + C36 date watch in polished steel with T5 titanium mesh NATO strapThe T5 titanium mesh NATO strap is extremely strong and much lighter than a traditionally-made Milanese mesh bracelet, weighing in at only 10.5 grams.

Our new M-Line PreciDrive collection features a two-piece bracelet design on selected references and under our Uniform Wares  + umbrella, we have further developed the design to create a one piece, adjustable  NATO strap for select C-Line references, which is 10 percent lighter than the M-Line bracelet.

The strap also features a brand new type of directional clasp design, which is  only possible by making use of the unique  additive manufacturing process. Microscopic teeth have been integrated into the  inside of the clasp, which interlock with the  weave of the strap itself and allow for very  fine adjustment and a secure hold, but can easily slide off to the side to remove the watch. 

The fabrication and finishing of the T5 titanium strap is done at Betatype’s  design and manufacturing facility in East  London, keeping the design, development  and manufacture all local. 

The strap will be available in a natural matt finish with selected references from our PreciDrive collection and can also be  purchased individually in our London atelier.

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