omega museum

Omega Museum Switzerland Guide: Why You Need To Go

Did you know there’s a Disneyworld for watch enthusiasts? It’s called the Omega Museum, Switzerland.

In this wonderful museum, you can learn about the history of Omega, see exciting attractions, and revel in the outstanding Omega museum collection. Want to learn more? Well, you have come to the right place!

In this article, we go through everything you need to know about the Omega Museum and why you should take a visit. Let’s dive in.

The History Of Omega

omega logo

Omega was founded in 1848 by Swiss watchmaker Louis Brandt.

Brandt managed the business until his death in 1879, when his sons took over. 

Together, the two sons worked on the business until it gradually became one of the biggest names in Swiss luxury.

How Omega Has Changed The Watch Industry

omega watch

Being one of the biggest brands in the watch industry, Omega has garnered plenty of success over the years.

Here are some of its key achievements:


The Brandt brothers employed innovative methods to produce the 19-ligne Omega calibre.

They used interchangeable parts. Meaning any watchmaker was capable of repairing this wristwatch. Which was revolutionary at the time.


This year saw Omega labelled the official timekeeper of the Olympics, a title still held today.


Omega became the largest watch supplier for the British armed forces, with its incredibly robust timepieces.


This year was the 100th anniversary of Omega. So, the celebratory Omega Seamaster was released.

It went on to be one of the brand’s best-known products.


The moon landing made history this year. The Omega Speedmaster is still remembered for its role as NASA’s specially selected moon watch.


Thanks to the Omega Seamaster’s appearance in Goldeneye, Omega becomes associated with the mysterious charm of James Bond.

At the Omega museum, you can learn about the history of Omega in even more detail.

The Omega Museum

omega museum

Located opposite the Omega headquarters in Bienne, Switzerland, the Omega Museum is the oldest museum based on a single watch brand.

It teaches you all you need to know about Omega. From its humble beginnings to its great successes over the years.

Attractions In The Omega Museum

Upon entry to the Omega Museum, you will watch a 9-minute film based on the history of time.

After this interesting video, you can make your way around the large exhibition packed with significant objects. Including Louis Brandt’s original workbench.

The exhibition is split into three main sections.

  • Olympic Games Area
  • Space Area
  • 007 Area

Firstly, we have the Olympic Games area. This tells the history of Omega’s association with the Olympics. Spanning 89 years and 28 different games. In this section, you can run on a 9m Olympic running track. While recording your time with Omega’s Official Timekeeper technology.

Secondly, the space-themed area explores Omega’s relationship with NASA with a  particular focus on its status as the official moon watch. Here, you can view two original Omega Speedmasters that made it to the moon. As well as a large lunar rover and some remnants of space vehicles.

Finally, the 007 section is ideal for any James Bond fan. It features the classic Omega Seamaster 300 SPECTRE. Which has contributed to the incredible success of the high-end brand.

Watches In The Omega Museum

The Omega Museum is inundated with famous Omega timepieces that you can admire for yourself.

The Omega Speedmaster collection is among the most popular. Released in 1957, this collection features robust chronographs that can withstand extreme temperatures, pressures, and humidity. They are made of durable materials including stainless steel and hesalite crystal. As well as being water-resistant to 50m.

The James Bond watch, officially known as the Omega Seamaster 300 SPECTRE, also makes up part of the Omega watches’ museum collection. This timepiece is made of steel and scratch-resistant sapphire. It is also water-resistant to 30m.

Additionally, it flaunts a bi-directional rotating bezel and the famous co-axial chronometer. The latter is showcased in an animation at the museum. Where you can see the complicated inner workings in greater detail.

Planning A Visit

omega museum

You will be pleased to know that there is no charge to visit the impressive Omega Museum, Bienne.

You will find the building on Nicolas G. Hayez Str. 2, 2502. Opposite the Omega headquarters.

Though closed on Mondays, it is open from 11-6 between Tuesday-Friday and 10-5 on the weekend. 

To contact the museum:

N: +41 32 343 89 00
E: [email protected]

Our Final Thoughts On The Omega Museum

omega museum

The Omega Museum in Bienne is one of the best attractions in the world for watch connoisseurs. We definitely recommend that you take a visit and delve into everything it has to offer.

In the meantime, to satisfy your thirst for Swiss-made luxury, have a look at our stunning collection on this website. Our watches are affordable, versatile, and in high demand. Thanks to our extensive range, we are bound to have a timepiece that suits your wants and needs, whatever your style may be. Browse our watches for sale today.

Select your currency